Mediterranean Cookware Brand Rebranding

This rebranding concept reimagines a Mediterranean cookware brand through a warm, contemporary visual identity rooted in tradition, food culture, and everyday cooking. Inspired by Mediterranean landscapes, ingredients, and shared meals, the project introduces a refreshed logo system, custom typography, illustrative language, and a vibrant yet restrained color palette dominated by blues and natural tones. The identity balances heritage and modernity, creating an approachable, authentic brand that celebrates craftsmanship, simplicity, and the Mediterranean way of life.